Kindred Group’s flagship Unibet brand has entered a multi-year sponsorship deal with the National Hockey League’s (NHL) New Jersey Devils.
The partnership is set to include fan hospitality experiences along with an in-stadia advertising and presence at the Devil’s stadium.
It deal isn’t the first sports betting partnership for the Devils, who already have deals in place with FanDuel, William Hill US and Caesars Entertainment. William Hill US is also ‘Official Betting Partner’ of the NHL as a whole.
As for Unibet’s other sporting partnerships, they have agreements with Belgian football team Club Brugge and English side Leeds United for their pre-season tour of Australia.