Swedish games developer NetEnt has signed a license agreement with Finland’s state-owned gaming operator Veikkaus.
Under the terms of the agreement, NetEnt will supply a comprehensive range of its popular games to Veikkaus online casino. Veikkaus boasts more than two million customers, and www.veikkaus.fi draws up to 700,000 players per week.
MD NetEnt Malta and Chief Product Officer of NetEnt, Henrik Fagerlund said:
“We are very proud to enter this collaboration with Finland’s largest gaming operator Veikkaus. The deal is an important milestone for our presence on the Finnish market and I am convinced that our thrilling games will be much appreciated by Veikkaus’ players.”
Whilst Jan Hagelberg, Veikkaus Vice President, Casino Games commented:
“We are delighted to partner with NetEnt, known for its iconic games and innovative gaming solutions. NetEnt’s games have been proven to perform well and are constantly asked by our loyal customers. We are excited to be able to offer them soon in our online casino.”
NetEnt games are due to go live with Veikkaus in the first-half of 2019, and the agreement covers a period of four years, with an estimated value for NetEnt of between €5 and €9 million.
NetEnt have been busy striking new deals recently, including with Churchill Downs in New Jersey and with the British Columbian Lottery Corporation in Canada.
Veikkaus is the biggest and sole licensed gambling operator in Finland, operating both retail and online services. Founded in 1940, it is wholly owned by the Finnish government and managed by the Finnish Ministry of Education.
Interestingly, according to Wikipedia, Veikkaus’ profits are distributed according to law, as follows:
- 53% to the Ministry of Education and Culture for improving on sports and physical education, science, arts and youth work;
- 43% to the Ministry of Social Affairs and Health for improving on health and social welfare;
- 4% to the Ministry of Agriculture and Forestry for improving on horse racing.
