Team SMG (Still Moving Under Gunfire) have partnered with beverage giant NESCAFÉ Cans as their official Mobile Legends beverage partner. The team is taking part for the playoffs of the fifth season of Mobile Legends: Bang Bang Professional League (MPL) – scheduled to start this May where they will be facing seven other teams from Malaysia and Singapore for the championship title.
This partnership means that NESCAFÉ Cans is finally making its footprint in Malaysia’s esports scene which has seen exponential growth in recent years.
With NESCAFÉ’s tagline of ‘Live Your Moment’ which is well-fitting with the spirit of Team SMG, the collaboration will work to deliver fan streams, community activations, and a content series. To increase excitement and engagement, viewers can expect the integration of NESCAFÉ as part of the online streaming so viewers and creators can enjoy a can of NESCAFÉ together.
“NESCAFÉ Cans gives our players the boost they need every morning.” said Kenchi Yap, CEO of Team SMG.“We are extremely excited to work with ‘The World’s Favourite Coffee’, NESCAFÉ, to bring more content to our fans.”