MGM Resorts International has agreed a deal with GVC Holdings to launch online casino and poker games in New Jersey via the new playMGM brand.
Due to go live later this year, playMGM will offer over 300 games on desktop and mobile to customers in the US state.
Content on offer will include progressive jackpot slots and multiple variants of tournament and cash play poker.
In addition, playMGM customers will have access to the MGM’s M life Rewards program, which will be integrated into the GVC platform.
GVC has been working with MGM in the state for some time, providing software and support services to the company’s Borgata Hotel Casino & Spa and has also powered Borgata’s online casino and poker products since online gaming was regulated in New Jersey in November 2013.
Shay Segev, chief operating officer of GVC, said: “We are delighted to extend our relationship with MGM Resorts and to be launching casino and poker under the playMGM brand in New Jersey.
“MGM Resorts is quite simply one of the biggest and best names in the business, and we look forward to working with them for many years to come.”