Real-money gambling platform provider Mediatech Solutions has acquired ETV Media subsidiary Enteraction’s GameShaper+ and hired the social gaming platform’s managing director, Andy Rogers.
Mediatech said the acquisition would allow it to extend its services to clients with tools for extensive data collection, audience and product insight and standalone revenue generation, via freeplay, casual and social gaming.
The provider confirmed that it will re-brand the product over time as well as provide standalone and fully integrated versions to run alongside its PAS real-money platform.
Mediatech said that the integration between real-money and social opportunities will help operators succeed. It will now work on land-based integration in order for land-based operators to leverage these channels.
Rogers, as managing director, will report directly to chief executive officer Jessica Ordovas.
“There is a clear USP here and by adding in the social and marketing experience I believe we have a market-leading proposition with unrivalled solutions for regulated and soon-to-be regulated markets,” Rogers said.
As part of the expansion strategy, Rogers confirmed that Mediatech is to open new offices in London and South America during the next two quarters, adding to its existing Madrid and Serbia bases.