LeoVegas is debuting LiveCasino.com, its second brand on its multi-brand platform. LiveCasino.com has the potential to be the preferred choice for anyone who loves Live Casino and the goal is to eventually lead in the gaming market’s fastest growing product category.
LiveCasino.com has been developed and launched by Brands of Leo, which is the Group’s multi-brand unit, and will be run by the same team that created GoGoCasino. LeoVegas’ support in terms of central organisation and proprietary technical platform, allows LiveCasino.com to benefit in the form of its game offering, payment solutions, marketing and compliance as well as other experience and economies of scale. The aim of the multi-brand strategy is to complement and diversify the brand portfolio by launching more customised brands.
LeoVegas’ Group CEO, Gustaf Hagman shares his excitement on the launch saying, “We are proud and excited to launch LiveCasino.com on our proprietary technical platform. The team has done a fantastic job of taking the entire Live Casino experience to a whole new level“. “LiveCasino.com is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the Group’s locally licensed markets going forward. Given our ambition to take a position as the global leader in online casino, it is natural to offer a brand targeted at Live Casino. We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. The brand offers a unique and innovate way to log in and register as a customer. This is industry-first and contributes to it being the best gaming experience in Live Casino.”
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