Lee Richardson Joins Start Up Btwiice As Non-Executive Director

Lee Richardson, an experienced igaming industry executive, has joined betting start up Btwiice as a non-executive director to help it launch and sign its first customers.

Btwiice provides ‘insurance’ to football and in-running punters by guaranteeing them the potential gains from their bets whether they win or lose. For a premium based on the odds of the bet, punters can ‘lock in’ their winnings.

Julien Cunze, co-founder and chief executive of Btwiice, said he was delighted to have “someone as experienced and well-connected as Lee join Btwiice. He has a fantastic contacts book but he also brings invaluable experience with regard to managing and driving the business forward”.

The start up is looking to raise £300,000 “to launch and sign our first clients” added Cunze. “We’re targeting small and medium-sized operators who might not have the internal resources to set up a ‘cash out’ equivalent of a Betfair or William Hill. We believe our product would offer their clients a great way to lock in their winnings and provide them with a differentiating USP.”

Lee Richardson, who has worked at the Tote, Coral Eurobet, Boylesports and ONEworks among others, commented: “I’m delighted to have joined BTwiice, and helping them at their vital stage of business development and growth.” 

bitcoin
Bitcoin (BTC) $ 67,083.97 0.07%
ethereum
Ethereum (ETH) $ 3,120.54 0.10%
tether
Tether (USDT) $ 1.00 0.04%
bnb
BNB (BNB) $ 579.64 0.16%
solana
Solana (SOL) $ 174.42 0.11%
usd-coin
USDC (USDC) $ 1.00 0.09%
staked-ether
Lido Staked Ether (STETH) $ 3,119.48 0.04%
xrp
XRP (XRP) $ 0.516527 1.15%
the-open-network
Toncoin (TON) $ 6.41 0.20%
dogecoin
Dogecoin (DOGE) $ 0.152520 1.81%
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)