KitKat will significantly expand its sponsorship of the professional League of Legends in Europe, extending its partnership with the LEC and European Masters through 2023. The deal will continue to include in-game banner inventory.
Additionally, KitKat will become the main partner of the League of Legends Continental League in CIS as well as 12 European Regional Leagues for the 2021 Summer Season. This is the broadest partnership in the European League of Legends to date.
KitKat initially signed on with the LEC as a partner for the 2020 Spring Finals.
(Photo : Flickr)