This year, cryptocurrency has become more mainstream, reaching into the influencer world. From early days of crypto in 2016, influencers such as TheBitcoinMan and BoxMining to present day influencers, such as the D’Amelio family, Loren Gray and Tana Mongeau, have started to post paid advertisements on their social media platforms for different digital coins and exchanges.
Even A-list Hollywood star Kim Kardashian West posted an ad for EthereumMax on her Instagram story on Monday to her more than 210 million Instagram followers.
Followed by a short clip of her speaking to her camera about c with ”#ad” written at the bottom of the screen, Kim-K posted text: “Are you guys into crypto???”
“This is not financial advice but sharing what my friends told me about the Ethereum Max token!” the post read. She again added different hashtags, including #ad, which is required to reveal that her post is paid for, along with #emax and #disrupthistory.
It was just yesterday that FortuneZ covered the latest ad campaign featuring “How I met your mother” tv-series star – Neil Patrick Harris, for Bitcoin ATM company CoinFlip.
Cryptocurrency Embraced by Celebrities and Social Media Influencers
Plenty of celebrities and influencers have promoted cryptocurrency and blockchain projects over the years, including huge names like DJ Khaled and Paris Hilton. But Kim-K’s post is almost certainly the biggest single piece of social-media crypto promotion ever in terms of absolute mainstream reach.
And it comes on the heels of shoutouts for EthereumMax from other big names, including National Basketball Association great Paul Pierce and boxing legend Floyd Mayweather. In fact, according to a press statement, EthereumMax was “the Exclusive CryptoCurrency (sic) accepted for online ticket purchasing” for the recent Mayweather/Logan Paul pay-per-view fight.
That all seems very impressive, so you might naturally be wondering what EthereumMax is and whether you should be investing/buying it.
What is EthereumMax?
EthereumMax is an altcoin that redistributes a small percentage of transactions to its token holders. It launched in May with a total supply of 2 quadrillion.
However, despite its star-studded partnerships, EthereumMax is viewed as a more risky cryptocurrency to some in the crypto world. Pointed out by Decrypt, it’s “mostly just a marketing campaign.” EthereumMax doesn’t have a white paper as other crypto projects do, and only a few details about its developers are known. (The EthereumMax team did not manage to respond to FortuneZ request for comment at press time.)
More in-depth research about EthereumMax can be found at CoinDesk.
(Photo: Wikimedia Commons)