Japanese Dreams : Chinese Live Streaming Platform DouYu Partners With Mitsui & Co

Reports suggest Chinese live streaming platform is planning an expansion into the Japanese market as early as September.

Chinese media site Sina says the streaming giant is partnering with Mitsui & Co. Ltd to form a new company to operate the Japanese venture, adding more content and additional e-commerce elements.

Just a few of weeks ago, DouYu raised $775 million when it listed on the New York Stock Exchange (read more). At the time the company said it intended to focus on profitability and key international expansion.

In June 2017 DouYu invested in Nonolive, a Chinese mobile live streaming platform, opening a new office in Shenzhen to run the Southeast Asian focused business. Last year it also launched another live streaming platform DoYo aimed at Southeast Asia.

Over the next three years the Japanese live streaming market is expected to grow from around 50 billion yen ($0.47 billion) to 360 billion yen ($3.37 billion).

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