SportYes, an online sports betting brand of Admiral Interactive, has agreed a sponsorship deal with Serie A Italian football club Livorno for the 2013-14 season.
Under the deal, SportYes will enjoy various branding opportunities at the club’s Armando Picchi stadium, including LED pitch-side advertising boards.
The deal, which is the company’s first sport sponsorship venture, was agreed through the Italian sports marketing agency GSPORT.
Livorno gained promotion to the Italian Serie A top flight last season and is currently 14th in the league after eight games.
“Admiral is always looking for exciting new challenges; to support Livorno after its promotion to Serie A is an opportunity to celebrate the entry of SportYes into the world of sports sponsorship, while also increasing the visibility of other brands such as CasinoYes, PokerYes, BingoYes and SlotYes,” Admiral Interactive’s director, Federico Fogli, said.