Totolotek, the Polish subsidiary of Greek-owned gaming and lottery operator Intralot, has launched its online operations in the country.
The confirmation of the launch comes after the firm was awarded a six-year online gambling licence by the Polish Ministry of Finance in July.
In collaboration with Intralot Interactive, Totolotek will now offer punters in Poland a fixed odds betting product that includes live betting and football pool games through its Totolotek.pl website.
Deployed on the Intralot platform, the new games comply with international security and responsible gaming standards.
Totolotek also confirmed its future plans for the development of its interactive offering including the deployment of a mobile application for the new games, which will be customised for the Polish market.
“Our aim is to offer a product tailored to the end-user and thus further expand our customers’ base,” Totolotek’s chief executive officer, Adam Lamentowicz, said.
“The design and deployment of our new interactive product in Poland was based on considerable research into Polish players’ attitudes, behaviours and interests.”
Fotis Mavroudis, managing director Europe/North Africa region of Intralot, added, “This new step in Poland ratifies our commitment to continue our long and successful operation in the country, but it also underlines Intralot Group’s strategy toward offering to players worldwide a ‘Universal Gaming Experience’, meaning the convergence of the multiple User Interaction Channels – retail, internet and mobile.”