Interactive gaming company NetPlay TV has posted a 47% year-on-year increase in profit before tax to £2.3 million (€2.7 million/$3.6 million) in the first half of 2013.
NetPlay TV said that a 36% increase in net revenue, from £10.4 million to £14.2 million, had helped earnings before interest, tax, depreciation and amortisation to rise by 17% from £2.3 million to £2.7 million.
A 31% increase in new depositing players (to 32,618) was the key driver behind the impressive results.
However, NetPlay TV’s increasing investment in new media platforms has also seemingly reaped rewards, with mobile and tablet activity now accounting for 28% of total net revenue and 34% of new depositing players, up from 10% and 18%, respectively, in the first half of 2012.
The company added that trading had continued to be strong in the third quarter, with average daily net revenue up year-on-year by 17% so far. In April, NetPlay TV finalised a renewal of a deal with UK commercial broadcaster ITV for its Jackpot247.com roulette service.
Under the three-year agreement, the number of Jackpot247.com live broadcasts on ITV increased from four to six nights per week, from Mondays to Saturdays. The company also announced in August that its SuperCasino.com brand would be the headline sponsor of reality television show Celebrity Big Brother 2013.
“I am pleased to announce that following such a strong 2012, the company’s growth trajectory has continued with significant increases in all of the group’s key performance indicators,” NetPlay TV Chief Executive Charles Butler said.
“Our investment in mobile and tablet continues to deliver positive results. In addition, our accelerated investment in pure online marketing is continuing to have a positive impact. This complements our existing TV marketing and represents the group’s broadened marketing strategy, which underpins both our current and future growth.”
