Football Addicts, the firm behind the Live Score Addicts mobile application, has announced a strategic partnership with Swedish affiliate marketing company Ihre Consulting.
Under the partnership, the two companies will work together to develop and sell partnership and advertising solutions on the Live Score Addicts app.
Patrik Arnesson, chief executive officer of Football Addicts, said that the new agreement was “merely a formality” as the two companies have been working together for six months already.
“By forming this partnership, we can continue to deliver and develop the best rated overall app in the marketplace while Ihre Consulting can focus on the commercials and the partnerships we are interested in forming,” Arnesson said.
Edward Ihre, founder of Ihre Consulting, said that the company was “very proud” to link up with what he described as the “best live score product in the market”.
“It is mobile, sports and live; therefore it is highly relevant to the sportsbook operators we are already working with on the affiliate side of our business,” Ihre said.
“Given the continuous growth of Live Score Addicts across all mobile devices and platforms, and in markets where we know there is a huge demand for mobile advertising space and traffic, this is one of the most exciting opportunities we have ever come across.
“It is time for us to make sure that gaming operators across territories start sharing that vision, especially now in the lead up to the Fifa World Cup.”