White label solutions provider Genting Alderney, a subsidiary of Genting International, has partnered sportsbetting platform provider FSB Technology to launch an online and mobile sportsbook.
GentingBet was soft launched in October last year with a desktop and mobile version utilising FSB’s managed sportsbetting solution. The branded sportsbook is now fully integrated into Genting Alderney’s new online platform.
Gentingbet.com will become the first operator to go live with FSB’s managed service, which the firm said has been designed to help brand owners offer sportsbetting products to their existing customer base without having to set up and run an operation from scratch.
The turnkey solution will include FSB’s live sportsbetting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing, which will all be run through FSB’s licence with the UK Gambling Commission. Genting also has the option to bring any of the individual services in-house.
Gentingbet.com will now be marketed to the UK market with the service providing a range of pre-match and in-play bets across a range of sports.
“With the launch of Gentingbet.com, our customers have the ability to keep all their casino, poker and sports betting activity – both online and offline – under the Genting brand, further enhancing our brand presence in the UK,” Genting Alderney’s managing director, Peter Nolan, said.