Fox Bet is rolling out its online sportsbook, while PokerStars will grant Michigan players access to online poker and Stars Casino will provide casino offers on its website.
The real-money brands have partnered with Little Traverse Bay Bands of Odawa Indians Gaming Authority for online betting and market access.
“The key differentiators for us have always been our valued partnership with the FOX Corporation and the strength of our industry leading FOX Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan,” said Kip Levin, FOX Bet CEO. “Behind FOX Bet Sportsbook, PokerStars and Stars Casino, customers create one account for all three apps, unlocking a wide variety of exciting and entertaining options to supercharge the experience for our Michigan audience.”
Fox Bet Michigan plans to separate itself from other sportsbooks by partnering with national and local media. The app incorporates FS1 content as well as integration from Michigan stations FOX 2 WJBK in Detroit, FOX 17 in Grand Rapids and FOX 66 in Flint.
Meanwhile, PokerStars hopes to replicate the success it has developed in Pennsylvania. Michigan players will be able to compete in daily tournaments as well as the Championship of Online Poker.