Flying Start For Aristocrat’s Facebook App

[image credit : Facebook]

Land-based and online gaming technology supplier Aristocrat has announced that Heart of Vegas, its first Facebook application since acquiring social casino publisher Product Madness late last year, has already surpassed 500,000 installs.

Heart of Vegas features free-to-play versions of several of Aristocrat’s slots. Facebook users can become a fan of Heart of Vegas on Facebook to receive special rewards and enjoy bonuses such as extra free coins and access to personalised promotions.

The Product Madness team plans to deliver new Aristocrat content to Facebook users at regular intervals, according to Aristocrat.

“Social gaming is an important pillar in Aristocrat’s online strategy, so it’s very exciting to see our first game with the Product Madness team achieve such success,” Aristocrat’s Managing Director of Strategy and Business Development Craig Billings said.

Product Madness co-founders Lior Shiff and Jose Brotons added in a joint statement, “When we first joined the Aristocrat team, our vision was to combine Aristocrat’s popular game library with our powerful social technologies and expertise. That vision is already coming to fruition, and we expect even better results in the near future.”

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