FaZe Clan has joined forces with Sugar23 to debut FaZe Studios. The partnership will see both companies working together to produce new film and television projects with original content. The organisations are looking to combine their expertise in creating original, premium entertainment to connect with youth culture in the digital space. FaZe Studios will introduce “culturally impactful” movies and television shows aimed at today’s youth.
FaZe Studios will operate in Los Angeles with Sugar23 running development operations.
CEO of FaZe Clan Lee Trink said, “If all of a sudden we can produce film and market that film and bring it straight to an audience– there’s never been more opportunities to do that. Considering our combined social following numbers it’s actually kind of a big threat to the traditional infrastructure entertainment.”
“We should be making content wherever content is consumed and whatever the type of content is consumed,” Trink said. “As long as we can represent that authentically and deliver content to our audience that we think that they will enjoy, well that’s it, we should be doing it.”