EVOS Esports Announces Puma Collaboration

Southeast Asian esports organization EVOS Esports has revealed a new collaboration with sports apparel brand Puma. The companies have teamed up to produce a co-branded tracksuit as well as a unique activation that combines virtual and physical items. By purchasing the tracksuit, fans will also receive an in-game item for Mobile Legends: Bang Bang.

The item is a custom EVOS emote, specially produced for the organization by developer Moonton.

While team-branded items inside games are becoming more common, particularly through revenue share esports programs, it is much more unique to see such an item created and promoted as part of a brand collaboration of this scale.

(Photo : Hyperpix)

bitcoin
Bitcoin (BTC) $ 22,974.16 1.51%
ethereum
Ethereum (ETH) $ 1,653.75 1.83%
tether
Tether (USDT) $ 1.00 0.00%
bnb
BNB (BNB) $ 328.08 1.59%
usd-coin
USD Coin (USDC) $ 1.00 0.01%
xrp
XRP (XRP) $ 0.397463 1.18%
binance-usd
Binance USD (BUSD) $ 1.00 0.03%
cardano
Cardano (ADA) $ 0.392738 1.98%
dogecoin
Dogecoin (DOGE) $ 0.090482 2.53%
matic-network
Polygon (MATIC) $ 1.29 1.14%
S&P 500  ^GSPC 
$4,117.86  $46.14  (-1.11%)
Dow Jones Industrial Average  ^DJI 
$33,949.01  $207.68  (-0.61%)
NASDAQ Composite  ^IXIC 
$11,910.52  $203.27  (-1.68%)
Russell 2000  ^RUT 
$1,942.60  $30.01  (-1.52%)
Crude Oil Mar 23  F*CL.NYM 
$78.56  $0.0900  (0.11%)
   
$0.0000  $0.0000  (0.00%)