EveryMatrix releases CompetitionLabs‘ gamification system on CasinoEngine. CasinoEngine players can enjoy a wide range of gamification tools via the latest integration with CompetitionLabs, such as tournaments, leader boards and mission-based achievements. This can greatly increase player engagement and lifetime value.
Positive results of gamification include improvements in metrics related to player participation, turnover, player satisfaction and brand favourability, thus not promoting negative activities, thereby helping the operators in their responsible gambling efforts.
Stian Enger Pettersen, CEO of CasinoEngine, says “We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive. EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us. Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”
Julian Steinwender, Chief Engagement Officer of CompetitionLabs, adds “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade. CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”