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eSports

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What is eSports?

eSports describes the world of competitive, organized video gaming. Competitors from different leagues or teams face off in the same games that are popular with at-home gamers, typically – multiplayer video games.

Universal Beijing Resort Partners With Tencent For Feature 2022 Seasonal Event

February 5, 2021

Tencent Interactive Entertainment Group (IGE) and Universal Parks & Resorts announced that the two companies have signed a long-term partnership for the upcoming Universal Beijing Resort. Tencent-related...

AdColony Announces Sponsorship Agreement with Mazer Gaming

February 4, 2021

AdColony has announced a new sponsorship agreement with esports organisation and mobile esports leader Mazer Gaming, who field the premier Pokémon Go team and 3v3 Pokémon Go Specialist Cup Champions, now with...

LEC Names Trovo as Official Broadcast Partner

February 1, 2021

Live streaming platform Trovo has become an official broadcaster of the 2021 League of Legends European Championship (LEC). “We’re excited to be partnering with Riot Games again on LEC. The Trovo League of ...

Activision Confident In Growing OWL, CDL Audience

January 29, 2021

Activision Blizzard Esports says it’s confident that it will grow viewership for both Call of Duty and Overwatch leagues this year, and it’s started rolling out new products to help do so. This is the se...

Misfits Gaming Announces Tokyo Time as Official Headwear Provider

January 29, 2021

Misfits Gaming Group has signed a partnership deal with British headwear brand Tokyo Time. The company will serve as the official headwear provider of Misfits Gaming and produce officially-licensed headwear a...

Talon Esports Partners With KFC Thailand for Arena of Valor Team

January 28, 2021

Hong Kong-based esports organization Talon Esports announced a partnership Thursday with KFC Thailand for its Arena of Valor team. Financial terms of the deal, which will last for the duration of 2021, were ...

EXCEL Esports Partners With Fitness Equipment Company Eleiko

January 28, 2021

London-based esports organization EXCEL Esports has signed a supplier partnership agreement with fitness equipment company Eleiko. Financial terms of the deal were not disclosed. Eleiko is now the “official...

Guild Esports Signs Two-Year Deal With HyperX

January 28, 2021

London-based esports organization Guild Esports has secured a two-year partnership with gaming peripherals brand HyperX. HyperX will provide gaming hardware to the organization, and will be displayed on playe...

Ninjas in Pyjamas Unveils New Logo and Brand Update

January 27, 2021

Esports organization Ninjas in Pyjamas has revealed a brand update complete with new logo and team colors. The refresh was led by branding consultancy Motto and will lean more heavily into the ninja theming, ...

Immortals Gaming Club Announces Progressive Insurance as LCS Team Sponsor

January 26, 2021

Esports company Immortals Gaming Club has secured a partnership agreement with Progressive Insurance, making the company the official insurance sponsor of its Immortals-branded LCS team. The companies will co...