The 5-year deal which specifically excludes the US and UK, gives Pragmatic Play the rights to the Peaky Blinders online slot, live casino, instant win scratch cards and virtual sports. The first product, which will feature characters from the series and be set in the 1920s, is slated for launch in May 2020.
Discussing the news Director of Games & Gambling at Endemol Shine Group, Anil Mistry, said:
“It’s great to work with Pragmatic Play to create brand new games with the Peaky Blinders IP. It’s one of our most iconic and promising brands and we are excited by the potential of this partnership.”
While Pragmatic Play’s Melissa Summerfield added, “Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”
The award-winning BBC One and Netflix series Peaky Blinders is produced by official brand owner Caryn Mandabach Productions and by Endemol Shine Group’s Tiger Aspect Productions. Endemol Shine Group represent a range of global ancillary rights for Peaky Blinders which is distributed by Endemol Shine International across more than 180 countries.