The European Handball Federation’s marketing arm has extended its partnership with online gambling company bet-at-home.com to cover the 2013-14 season.
The deal with EHF Marketing renews a relationship with bet-at-home.com that has been active since 2006-07.
Under the deal, bet-at-home.com will receive branding exposure at selected Champions League games, including the Final Four and the Women’s Champions League, as well as men’s and women’s European Cup competitions.
As a regional premium partner to the EHF, bet-at-home.com will enjoy a television advertising package, along with hospitality and promotional benefits.
The EHF Final Four at the Lanxess Arena in Cologne enjoys a projected net reach of 65 million viewers over two days.