EFL Supports Betting Sponsorships Ahead Of Gambling Act Review

EFL supports betting sponsorships ahead of gambling act review. Amid increased political attention, the English Football League (EFL) endorsed its approach to betting advertising and its partnership with the UK gambling industry.

The EFL published a statement on Sunday after a Sunday Times report surfaced suggesting that gambling sponsorship is going to be prohibited. In the statement, EFL underlined its duties in maintaining that betting advertising and sponsorships across its leagues and competitions had been undertaken in a responsible fashion.

“The association between football and the gambling sector is long-standing, with a collaborative, evidence-based approach to preventing gambling harms of much greater benefit than that of a blanket ban of any kind,” EFL detailed in its statement.

TWith 70 percent of the matchday inventory of betting committed to responsible messaging, the EFL will point to its groundbreaking initiatives with key sponsor Sky Bet, through which players and clubs across its three divisions promoted safer gambling understanding and public education of compulsive betting conduct.

Of vital importance, the betting sector contributes a reported £40 million per season to EFL clubs, marked as critical funding for “clubs living on a financial knife-edge given the ongoing impact of the COVID-19 pandemic.” 

[image: Liverpool FC]

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