Independent odds comparison company Easyodds.com has unveiled a new version of its website as part of a strategy to build a ‘vibrant brand’ ahead of new product launches in 2014.
The website features a new design with easier navigation as well as a number of other new features such as live in-running betting.
The previous Sesame, Top Tipster and Horse Alerts services have also been updated and are now accessible from a newly created ‘My Accounts’ page.
In addition, the firm also plans to integrate some of its successful social media competition on the website in the future, including Twitter-based Pick of the Week, Facebook’s Wednesday Wager and the Statto Says Challenge.
“Easyodds.com has always been seen as a trusted and reputable company in the sports betting world, but the technology of the old website was holding us back from reaching our full potential,” chief executive James Garmston said.
“Our new platform allows us to be a competitive vibrant brand and give us a real opportunity to build on and launch some very exciting products in 2014.”