[image credit : DraftKings]
DraftKings has announced a new charity initiative “#DKRally” to mobilise the sports fans to band together in support of communities during this COVID-19 pandemic.
DraftKings will donate $1, up to a total contribution of $1 million, to United Way for every person who shares their rally cap on social media using the official hashtag #DKRally.
“The rally cap uniquely embodies the American spirit and our hope in the face of adversity, no matter the challenge ahead. It represents the come-back attitude we have at DraftKings as we work with our communities to face down COVID-19,” Matt Kalish, DraftKings President North America, said.
“Our player community over the years has shown a steadfast commitment to social good in times of need through many charitable programs on our platform. We are confident America will now rally for those in need to help ignite this important comeback,” Matt Kalish added.
“United Way fights for every person in every community and has long been at the forefront of disaster and crisis recovery efforts in communities around the world. Our response to the COVID-19 pandemic is no different. United Way continues to leverage is extensive convening power and resources, in partnership with the 2-1-1 network, crisis relief non-profits, and federal agencies, to lead a targeted and coordinated response to the pandemic. Each day, thousands of people are losing their jobs, out of school children are not receiving food, and the virus is straining the capacity of our healthcare system. We are grateful to partners like DraftKings for joining us during this time of crisis,” Larissa Rydin, Vice President of Strategic Partnerships at United Way Worldwide, said.