DraftKings and FanDuel sees mobile app boom. Mobile applications of the sports wagering brands DraftKings and FanDuel have seen their mobile app downloads more than tippled in the month of May. This occurs despite limited offerings on the US sports slate.
In March, the coronavirus pandemic forced the cancellation of the NCAA Tournament and postponements of the NBA and NHL seasons, among other scheduling quirks. However, new users of betting apps saw a surge by 18 percent. By April, however, the limited sports menu sank in, prompting a 12 percent drop in app downloads, which in turn gave way to a massive 212 percent increase in May, notes Morgan Stanley analyst Thomas Allen.
Allen points out that DraftKings and FanDuel maintain dominant perches in the sports wagering app market. Other players in the arena include Fox Bet, MGM/GVC and William Hill. Smarkets, another contender in this segment, has recently launched in Colorado and could live in Indiana later this year.
Additionally, with the Major League Baseball (MLB) delayed, gamblers turned their interest to charity golf matches, some NASCAR races and UFC events and international sports, such as German soccer and Korean baseball. Evidently, this attributed to the surge in betting app downloads in May.