The Binance-backed cryptocurrency travel booking website Travala is reportedly expanding into the growing Chinese travel market, as the country’s tourism industry starts rebounding from the COVID-19 pandemic.
The online travel agency has launched a Chinese language website and created a regional customer support team. It’s also starting to market to travelers in the country, in a bid to capitalize on the country’s recovery from the pandemic.
Speaking to the publication Juan Otero, CEO of Travala.com, revealed the firm is trying to capitalize on domestic tourism. He said, “Europe, the U.S. and our other strong markets will potentially take a good three to four months to recover, whereas in China, the recovery is happening now and very fast.”
China’s domestic flight bookings are reportedly back up to pre-COVID-19 levels, and hotels are now filing up for the upcoming Golden Week holiday. Per Otero, China is one of the “largest domestic travel markets in the world.”
In its bid to expand to the Chinese market, Travala will also start accepting WeChat Pay as a payment option, along with its lineup of cryptocurrencies and fiat currencies, which now include CNY. As CryptoGlobe reported, the online travel agency partnered earlier this year with the Expedia Group to add more than 700,000 hotels and accommodations to its platform, in addition to the 2 million hotels it already had.
In a blog post, Travala notes that WeChat users will soon be able to login or signup to the platform using their WeChat accounts, as users are already able to connect to it using Facebook, Google, and Binance.