Bundesliga’s return encourages German sports betting market in May. After the return of the Bundesliga last month, German affiliates and sportsbooks announced an increase in revenue. Bundesliga, and 2. Bundesliga, forced to suspend action due to COVID-19, resumed behind closed doors in mid-May.
There was also a significant increase in viewership reported by international broadcasters, with many other leagues still suspended when German football made a comeback.
After the resumption of German football, MyWettBonus.de, owned by Stockholm-headquartered subsidiary Leadstar Media, announced a 100 per cent rise in sales.
There was also an upturn in activity recorded by sports networks, with some reporting their highest viewing figures ever.
[image: World Football Index]