BtoBet signs deal with William Hill in Colombia. Through a collaboration with William Hill in Colombia, BtoBet has further extended its role in Latin America. William Hill, one of the world’s leading sports betting and gaming operators, will receive the platform (PAM) and sportsbook from BtoBet.
The deal is a long-term one and further strengthens Aspire Global’s leading position in Latin America, specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.
Ulrik Bengtsson, CEO of William Hill, said “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”
Tsachi Maimon, CEO of Aspire Global, said “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”
BtoBet was purchased by Aspire Global in September and, following the regulation of the Colombian market in 2016, has established itself as the country’s leading sportsbook provider. Aspire Global and BtoBet have demonstrated their commitment to expanding their reach through regulated global markets by strengthening their presence in Colombia.
[image: Flavia Carpio]