Bitcoin-related ads streaming during Indian Premier League thanks to Zebpay. Crypto exchange Zebpay has released a campaign with ads featuring Bitcoin during the Indian Premier League cricket games.
The news was posted by Twitter user Mohit Rai Sharma when ads for Zebpay appeared on Indian streaming platform Disney+ Hotstar during a series of cricket matches starting Sept. 19. “Learn about simple, secure Bitcoin,” the ads stated, directing viewers to pay just over $1 to start using the exchange.
Sharma stated that the ads represented a “historic moment for crypto in India.” More than 462 million people watched the Indian Premier League games in 2019, with roughly 300 million tuning in using the Hotstar platform.
Zebpay revived in the country in January, shortly before the Reserve Bank of India lifted a two-year ban that prevented financial institutions from providing banking services to crypto firms. The exchange’s current campaign follows a Sept. 15 report from Bloomberg stating the Indian federal cabinet is now considering legislative actionto once again ban crypto.
[image: Sarthak Choudhary]