Australia-based esports, gaming, and technology consulting firm BIG Esports announced that it has been appointed by Singapore-based PC and console gaming peripherals maker Razer to represent the company in Australia and New Zealand.
The financial terms of the deal were not disclosed.
The partnership will see BIG Esports become the agency of record in Oceania, handling public relations and marketing in the region, along with product reviews with influencers and games media, handling social media efforts, and more.
BIG Esports Social Media and Accounts Manager Bianca Santos will oversee the Razer account.
Razer sponsors a number of high-profile esports organizations around the world and in January alone it announced deals with MAD Lions, the LPL Spring Split, and MOONTON’s M2 World Championship. Last week it signed a deal with Fluxo, the Brazilian Free Fire esports team founded by popular players Bruno “Nobru” Goes and Lúcio “Cerol” Lima.