Online bookmaker Betway further expands esports presence with Berlin International Gaming sponsorship. Branding will be featured on team jerseys.
Betway has been revealed as the main sponsor for Berlin International Gaming’s (BIG) esports teams.
The deal will see the bookmaker’s branding featured on the front and sleeves of the team jerseys, and BIG players will also feature in marketing content, social media promotions and other activities like prize giveaways.
CEO of Betway, Anthony Werkman, said:
“This partnership strengthens what is an already formidable esports offering here at Betway and is a statement of our intent for 2019.
“We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today.”
While CEO of BIG, Daniel Finkler, commented:
“Having spent plenty of time carefully putting this deal together, I am thrilled to announce that Betway, one of the world’s leading betting providers, is now BIG’s new main sponsor.
“Betway has gained an excellent reputation within the last decade and we are proud to represent such a famous brand within the esports scene. Our fans can look forward to many exciting and entertaining projects together with our professional athletes. Welcome to BIG, Betway.”
Out of all the conventional bookmakers, Betway is noticeable for embracing esports in a big way, and also sponsors Invictus Gaming, MiBR and Ninjas in Pyjamas (see BETWAY EXTEND NINJAS IN PYJAMAS ESPORTS SPONSORSHIP).