Sportsbetting solutions supplier Betting Promotion Sweden and developer of gaming software Tain have confirmed that they are in talks over a possible merger.
The companies said that negotiations were still at an initial stage, but would be likely to be completed in October.
A final decision on the merger will be taken at a Betting Promotion Sweden Extraordinary General Meeting.
“Betting Promotion is a content provider and Tain a technology business. I see the merger of the two an ideal opportunity for Betting Promotion to utilise Tain’s technological resources and know-how to further develop our products,” Betting Promotion’s chief marketing officer, Richard Hogg, said.
“Since Betting Promotion is not accustomed to providing a ‘one service fits all solution’ but bespoke services to many of our clients we understand that this is fast becoming a highly complex area in itself.”
“The end user of all betting sites these days is accustomed being serviced with up to the second information and thus content is having a significant impact these days and so as a business we need to ensure we can continue to deliver these in the future as the landscape widens.”
“In providing our content to various sports book solutions we find each has different technological aspects we could assist with in more detail with such a merger.”