Swansea City AFC has signed a multi-year deal with online betting operator Yobet.
Yobet will be the 2019-20 season shirt sponsor for the club which plays in the English Championship. The operator’s logo will feature on Swansea’s home and away shirts, plus training gear used by first-team players, coaches and club staff.
The deal is represents a significant milestone for Yobet, being the first UK-based sports team it has sponsored.
Commenting on the deal COO of Swansea City, Chris Pearlman, said:
“Yobet is a fresh-faced brand that’s eager to make an impact as they catapult into the sports sponsorship arena. We were keen to align with a brand that shares the same robust vision and understands the immediate needs of the club with regards to growth, stability and legacy.
“We look forward to working with Yobet over the course of the season as they look to grow their brand globally.”
While Commercial Director at Yobet, Derek Tan, added:
“We are very excited to become the principal club partner and official shirt sponsor with such a historic football club, and truly delighted to support the team and fans of Swansea City in their push for promotion.
“We are immensely proud to support the City in their 50th Anniversary Celebrations. We look forward to working with this proud football club and their loyal fanbase from the 2019-20 season, and see this exciting partnership as an important and integral part of our expanding sport sponsorship portfolio.”