Betsson secures deal with Incentive Games to launch in Kenya. Betsson Group has made an agreement with Incentive Games, with the aim to provide a suite of titles to launch on its Betsafe brand in Kenya.
Based in Edinburgh, the British game provider has assisted in the development of several brands in the African market. Incentive Games offers bespoke African virtual and jackpot products, in addition to its free-to-play customer acquisition and retention games.
John Gordon, CEO of Incentive Games, said “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. We do not take a “copy and paste” approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.”
Ciara Nic Liam, Product Director at Betsson Group, said “Africa is a new region for Betsson and we see its potential as one of the fastest growing online sports betting regions in the world. As with other regions, we are taking a localised approached to the Kenyan market. To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.”
[image: Sergey Pesterev]