Betsson extends Yggdrasil collaboration to YG Masters program. Betsson has extended its long-standing relationship with Yggdrasil to join its quickly growing YG Masters program. This program enables Betsson to access, create and distribute gaming content using Yggdrasil’s revolutionary GATI technology.
The collaboration is a big achievement for Yggdrasil’s YG Masters project as it represents the first time an established operating partner has joined the programme. For Betsson, based on its experience as a successful operator, the potential is to develop new content and have that content delivered via the vast Yggdrasil network. GATI is the enhanced partnership ‘s technology facilitator and will facilitate the development of value and global delivery.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Ciara Nic Liam, Gaming Product Director at Betsson, said “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”
