BetConstruct To Display A 360° Video Installation At ICE London

Propelled by the unveiling of its new ‘East and West’ concept, BetConstruct is returning to ICE London this year with a host of groundbreaking new releases, a never-before-seen project, and ambitious expansion plans for the months ahead.

Last year, with a brand-new Chief Product Officer in tow to spearhead its development efforts, BetConstruct launched its latest company concept: East and West. At the start of a new decade, the leading betting and gaming supplier boasts 15 offices worldwide, and one on almost every continent of the globe. As new CPO Edgar Mkrtchyan is keen to highlight, its offering is now so diverse that it can appeal to almost any player and operator around the world, and at ICE London this week, its all-encompassing stand will be a testament to that.

As in previous years, BetConstruct’s new concept has been the driving force behind several new launches and fresh ideas that are set to be showcased at the expo across 4-6 February. But before these big reveals, however, a disruptive new plan – which Mkrtchyan describes as a “never before seen project” – is set to be unveiled.

Across all of its regional offices and development hubs, BetConstruct harnesses the skills and passion of around 3,000 members of staff – and its next big plan involves tapping into this huge source of industry knowledge and expertise. “With all the knowledge and experience collected over the years of being in business we find ourselves qualified enough to deliver industry-facing education for those who want to enter iGaming,” explained Mkrtchyan. “The scale of our expertise reaches from the very essentials of gaming and betting up to full-on project management.”

Recognising the breadth and depth of the company’s collective knowledge, BetConstruct will be shortly establishing its new Betting Academy, a training program that can train up personnel to become leaders in their fields, from traders to risk managers, in any iGaming business across the globe.“Since the initial goal is to provide the opportunity of delivering professionally trained staff to our partners, their opinion will matter the most, which is why we will first share our ideas with our existing operators at ICE,” added Mkrtchyan.

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