BetConstruct collaborates with Barrière Group. BetConstruct has entered a long-term collaboration with French Barrière Group. The deal sees the French group launching its premium betting platform backed by BetConstruct’s technology on September 16.
“The online gaming market is a new axis of development which will allow the Group to consolidate its positions and promote its brands, as well as increase our brand awareness toward our new players and retain our land-based Casino customers,” Dominique Desseigne, Chairman and CEO of Barrière Group, said.
“With a remarkable journey that began back in 1912, Barrière has gone through many eras of growth and transformation to establish itself as one of the market leaders in French casinos. Now they seek to leverage the strength of their brand and their expertise to make the transition to online and we are happy to partner with them as they look to realize their online ambitions. We wish Barrière hundreds of years of success and growth in the online world,” Vigen Badalyan, Founder and CEO of BetConstruct, said.