ATG Ends Sponsorship With Hockeyettan Due To Dissatisfaction

Swedish betting operator ATG has ended its sponsorship and agreement with Hockeyettan due to dissatisfaction with the Hockey Team.

Katarina Widman, Chief Commercial Officer at ATG feels that the hockey team did not work in the way the company desired and is therefore cancelling the collaboration. According to the agreement, the league’s hockey team were to broadcast their matches on television – which was done for majority of the matches, but not all.

She concluded that during the season, there were still some disagreements within the Hockey League regarding the rights agreement, which she felt made it challenging to work together.

[image: TripSavvy]

bitcoin
Bitcoin (BTC) $ 23,404.27 0.24%
ethereum
Ethereum (ETH) $ 1,668.68 0.77%
tether
Tether (USDT) $ 1.00 0.01%
bnb
BNB (BNB) $ 332.75 1.38%
usd-coin
USD Coin (USDC) $ 1.00 0.01%
xrp
XRP (XRP) $ 0.411375 0.41%
binance-usd
Binance USD (BUSD) $ 1.00 0.00%
cardano
Cardano (ADA) $ 0.400230 0.20%
dogecoin
Dogecoin (DOGE) $ 0.095537 2.06%
matic-network
Polygon (MATIC) $ 1.24 0.90%
S&P 500  ^GSPC 
$4,136.48  $43.28  (-1.04%)
Dow Jones Industrial Average  ^DJI 
$33,926.01  $127.93  (-0.38%)
NASDAQ Composite  ^IXIC 
$12,006.96  $193.86  (-1.59%)
Russell 2000  ^RUT 
$1,985.53  $15.69  (-0.78%)
Crude Oil Mar 23  F*CL.NYM 
$73.23  $2.65  (-3.49%)
   
$0.0000  $0.0000  (0.00%)