Swedish betting operator ATG has ended its sponsorship and agreement with Hockeyettan due to dissatisfaction with the Hockey Team.
Katarina Widman, Chief Commercial Officer at ATG feels that the hockey team did not work in the way the company desired and is therefore cancelling the collaboration. According to the agreement, the league’s hockey team were to broadcast their matches on television – which was done for majority of the matches, but not all.
She concluded that during the season, there were still some disagreements within the Hockey League regarding the rights agreement, which she felt made it challenging to work together.
[image: TripSavvy]
