Astralis Teams With Nordic Retailer POWER

Danish esports organization Astralis has announced a new commercial partnership with electronics retailer POWER. The deal will bring Astralis into POWER retail locations across the Nordics. According to a release, POWER will establish “separate Astralis universes in our stores.” The retailer will also supply Astralis-branded products and plan other activations in-store with the team.

Astralis is arguably the most well-known Danish esports team at this time. In addition to its presence in the LEC, the organization is the first ever to win four Counter-Strike: Global Offensive Majors, and the first to win three Majors in a row. As POWER Denmark Sales Manager Simon Frolich put it:  “Everybody in this region who have ever just heard of esports know the Astralis name.”

The organization recently established a gaming center in Copenhagen dubbed Astralis Nexus through a partnership with amusement park Tivoli Gardens.

(Photo : Astralis)

bitcoin
Bitcoin (BTC) $ 85,279.85 0.90%
ethereum
Ethereum (ETH) $ 1,618.43 1.44%
tether
Tether (USDT) $ 1.00 0.00%
xrp
XRP (XRP) $ 2.09 0.54%
bnb
BNB (BNB) $ 593.55 0.13%
solana
Solana (SOL) $ 139.31 3.79%
usd-coin
USDC (USDC) $ 1.00 0.01%
dogecoin
Dogecoin (DOGE) $ 0.157943 0.21%
tron
TRON (TRX) $ 0.242915 1.13%
cardano
Cardano (ADA) $ 0.630779 0.34%
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)
   
$0.0000  $0.0000  (0.00%)