Astralis Group Enters Media & Content Partnership With GLHF Platform

Astralis Group, parent company of CS:GO squad Astralis, LEC side Origen and FIFA team Future FC, has announced a media and content partnership with online platform GLHF.

Originally a joint venture between William Hill and Gamingzone Entertainment, GLHF is a platform that allows fans to predict the outcome of matches played on-stream and earn experience points, which can be used to buy in-game items.

The platform is set to re-launch in March, featuring new behind-the-scenes content and an esports events ticket purchasing facility.

Discussing the partnership Co-founder and CCO of Astralis Group, Jakob Lund Kristensen, explained:

“We’re entering a commercial partnership with GLHF based solely upon our media activities, which is in line with our strategy around developing and growing our business as an esports media company.

“GLHF is a new esports audience competition platform where fans can compete with other fans on behalf of their favorite team. Besides the strictly commercial aspect, it’s a partnership that will enable us to further strengthen our team brands through engaging new media solutions for a growing number of fans around the globe.”

While CEO of GLHF, Niklas Grawé, added:

“Our ultimate goal is to introduce a digital esports platform that serves all fan needs and provides a new and scalable revenue channel to the teams. Whether it’s live games, behind-the-scenes content, player insights or tickets for the biggest events, we aim to be the go-to platform.”

bitcoin
Bitcoin (BTC) $ 19,378.18 1.79%
ethereum
Ethereum (ETH) $ 612.38 2.89%
ripple
XRP (XRP) $ 0.629448 2.02%
tether
Tether (USDT) $ 1.00 0.08%
litecoin
Litecoin (LTC) $ 88.25 1.35%
chainlink
Chainlink (LINK) $ 13.93 0.33%
bitcoin-cash
Bitcoin Cash (BCH) $ 290.55 0.32%
cardano
Cardano (ADA) $ 0.164392 4.93%
polkadot
Polkadot (DOT) $ 5.44 0.71%
binancecoin
Binance Coin (BNB) $ 30.41 0.30%
S&P 500  ^GSPC 
$3,675.15  $6.14  (0.17%)
Dow Jones Industrial Average  ^DJI 
$30,050.01  $166.22  (0.56%)
NASDAQ Composite  ^IXIC 
$12,406.35  $56.99  (0.46%)
Russell 2000  ^RUT 
$1,855.64  $17.61  (0.96%)
Crude Oil Jan 21  F*CL.NYM 
$45.67  $0.3900  (0.86%)
   
$0.0000  $0.0000  (0.00%)