Astralis Group, parent company of CS:GO squad Astralis, LEC side Origen and FIFA team Future FC, has announced a media and content partnership with online platform GLHF.
Originally a joint venture between William Hill and Gamingzone Entertainment, GLHF is a platform that allows fans to predict the outcome of matches played on-stream and earn experience points, which can be used to buy in-game items.
The platform is set to re-launch in March, featuring new behind-the-scenes content and an esports events ticket purchasing facility.
Discussing the partnership Co-founder and CCO of Astralis Group, Jakob Lund Kristensen, explained:
“We’re entering a commercial partnership with GLHF based solely upon our media activities, which is in line with our strategy around developing and growing our business as an esports media company.
“GLHF is a new esports audience competition platform where fans can compete with other fans on behalf of their favorite team. Besides the strictly commercial aspect, it’s a partnership that will enable us to further strengthen our team brands through engaging new media solutions for a growing number of fans around the globe.”
While CEO of GLHF, Niklas Grawé, added:
“Our ultimate goal is to introduce a digital esports platform that serves all fan needs and provides a new and scalable revenue channel to the teams. Whether it’s live games, behind-the-scenes content, player insights or tickets for the biggest events, we aim to be the go-to platform.”