English Premier League club Arsenal has reached a deal to make Irish bookmaker Paddy Power its official betting partner in the UK, Ireland and Italy.
The three-year deal builds on a previously successful collaboration between the two parties and means that Paddy Power will expand its online offering to customers and Arsenal supporters through a combination of offers and exclusive bets around key fixtures.
Arsenal fans will be targeted by Paddy Power through the club’s digital and social media channels, while the bookmaker will enjoy access to first-team players for promotional activities, hospitality at the Emirates Stadium and Arsenal’s marketing database.
Last week, Arsenal agreed a similar deal to make online gaming website Bodog its official Asian betting partner.
