All That Matters CEO, Jasper Donat shares an inspirational message on connecting and learning. On September 7th, COO of FortuneZ, Francine Jansen spoke with Jasper Donat, CEO of All That Matters. It was truly an inspirational and insightful sharing that came from the heart.
Jasper began his career in advertising in 1987 at Chris Ingram Associates before joining Eurosports. In 1995, he moved to Hong Kong to work with Star Sports before working with Channel V in 1997. He brings with him over 10 years of experience strategizing innovative digital experiences for small startups to the world’s biggest brands.
In 2001, Jasper co-founded a company called Branded, which produces ‘Matters’ – a series of award-winning events connecting people from the music, sports, digital, gaming and marketing arena.
Speaking on the motivation behind All That Matters, Jasper shared that in organizing the 5 different series of events, the team found that connecting with people was the common denominator. He said “what we found was that everyone was talking about the same thing, which was how to connect with a fan, whether you’re a big brand trying to talk to your consumers digitally. Whether you’re a football club, whether you’re a social star or a broadcaster, everyone at the end of the day was talking directly to their fans and we thought why not we do this event all at once?”
He adds “I really enjoy connecting with people. It’s really good fun when you’re with them. Virtually it’s slightly harder, but you can always introduce and connect more people.”
Additionally, the virtual element that has grown as a result of the Covid-19 pandemic has allowed people from all around the world to connect with each other on one single platform and that is what All That Matters 2020 is about. Jasper adds, “this year we’re very excited because of the virtual element we’ve got, people that wouldn’t normally join, will be joining us and we have gamers joining us as well”.
Apart from providing a platform for people to connect with each other in one space, All That Matters encourages and supports learning. In this, Jasper expresses, “what’s exciting is learning about what works and doesn’t work and taking that into new experiences. The whole new live event space is exciting and also extremely scary. What I can advise other people is to learn. Come to All That Matters, meet other people.”
“What we’re finding at the moment is that people really do want to share their experiences, their winnings, their losings and their learnings. So I think to talk to as many people as you can and just learn. It’s exciting and it’s scary so come and learn.” Donat shares.
The CEO also had words of gratitude and advice to share before wrapping up the interview. He said “to anyone who’s attending or should be attending, thank you for joining us. We’re very very pleased to provide the experience for them. Allowing them to meet and connect with more people, hopefully, we can do that. Advice for anyone who isn’t going to join us, you should join us. Keep going, persevere. Never ever ever stop learning. You just keep going.”
All That Matters 2020 is set to take place from September 14th 2020- September 18th 2020. The event provides a vast variety of experienced speakers from the music, gaming, sports, digital and marketing industry that anyone is guaranteed to learn from.
For more details on the event and to purchase your ticket, you can visit allthatmatters.asia
[image: Its A Girl Thing]