German esports organization Berlin International Gaming (BIG) announced that it has extended its partnership with Danone Group’s French mineral water brand Volvic. The two brands initially started working together in June last year. While BIG did not disclose the financial details of the partnership, the organization told The Esports Observer that the partnership is planned for a multi-year period and will be a mid-six-figure deal in the long term when the partnership was first announced.
As part of the partnership, Volvic’s brand is represented by BIG’s League of Legends team, its Trackmania racing driver Dennis “Massa” Lotze, and StarCraft II player Tobias “ShoWTimE” Sieber. Additionally, Volvic supplies the organization’s training location and created educational content formats with BIG.
Earlier this year, BIG signed new partnerships with German insurance group die Bayerische and language learning app Babbel.
