AC Milan to launch $ACM fan token. Italian football giants AC Milan has announced a collaboration with fintech blockchain company Chiliz, to launch an $ACM Fan Token on the fan engagement and rewards platform Socios.com in the forthcoming weeks.
Under this partnership, owners of the $ACM Fan Token will be able to access a wide range of benefits including the right to vote in multiple club decisions each season, VIP rewards & experiences, exclusive club and sponsor promotions, games, competitions and ‘super-fan’ recognition.
The club joins a number of 19 major sporting organisations, including FC Barcelona, Juventus, Paris Saint-Germain, AS Roma, Atlético de Madrid, Galatasaray and Trabzonspor, that have partnered with Socios to launch Fan Tokens.
Leading esports organizations Team Heretics, NAVI, OG and Alliance have all launched Fan Tokens on the platform. Additionally, UFC have signed a global fan engagement agreement and MMA organisation the Professional Fighters League will launch a Fan Token in the coming months.
Casper Stylsvig, Chief Revenue Officer of AC Milan said“We are happy to join hands with Socios and welcome them to our family as a global partner. This partnership allows us to give our 450 million fans across the world another exciting way to interact with AC Milan, which is particularly important under the current circumstances created by the Covid-19 pandemic.
“As an innovative Club, one of our focus areas is modernization and this partnership helps us complete another important step in that direction.”
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios said “I’m delighted to welcome AC Milan and their 450 million fans from across the world to Socios.
“Fans of the I Rossoneri will be able to enjoy unprecedented engagement with their favourite team, influencing the club in polls, accessing VIP rewards, exclusive promotions, chat forums and much more.
“The AC Milan partnership is a great start to a year in which we will work harder than ever on our mission to fully establish Fan Tokens as the ultimate fan engagement tool and as a powerful new revenue generator for the sports industry.”
[image: Socios]
