888sport has become the official sports betting partner of this year’s National Football League (NFL) season for the UK and Ireland, including the Super Bowl.
The deal will cover Playoffs, Super Bowl and Sunday and Monday Night Football broadcasts.
“This is the start of an exciting chapter for 888sport,” said Guy Cohen, senior vice president and head of B2C at 888 Holdings. “We pride ourselves on being at the forefront of live sporting experiences and we’re delighted to partner with an internationally adored brand such as the NFL. We look forward to playing our part in an exciting NFL season, which kicks off this weekend, and beyond.”
The collaboration contributes to the current New York Jets sponsorship in the United States of America of 888.
“We are delighted to partner with 888Sport, our first official UK betting partner,” said Chris Halpin, NFL executive vice president, chief strategy and growth officer. “It is a brand that will help us deepen fans’ engagement with our sport, and this partnership will provide us with strategic insights that will shape our broader sports betting strategy.”