32Red Inks ITV Brand Extensions Deal

Online gaming operator 32Red has agreed a three-year partnership with ITV Brand Extensions, the non-advertising commercial activity team for UK commercial broadcaster ITV.

Under the deal, 32Red’s online platform will offer an exclusive slot machine game featuring branding from the broadcaster’s reality television show, ‘I’m a Celebrity…Get Me Out Of Here!’

Developed by Microgaming, the title will give players the chance to win up to 50 free spins when three, four or five scatters appear on screen, which will trigger a ‘Bushtucker Trial’ style choice of insects to decide on the free spins multiplayer.

Scheduled for release on November 7, the game can be accessed by 32Red casino, poker and bingo players.

In addition, the partnership will also give fans of the show the chance to win an all expenses paid trip to Australia, where the reality television programme is filmed each year.

“We are very excited to release the ‘I’m A Celebrity… Get Me Out Of Here!’ slot. It’s an entertainment show that everyone knows and we are confident that the association with such a strong brand will prove to be a huge success for us,” 32Red’s head of marketing, Mark Quayle, said.

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