24option, one of the biggest binary options brokerages in the industry, has just launched its own CFDs and FX trading platform. The trading brand operated by Rodeler Ltd has become the first major brokerage in the industry to use its own proprietary solution and broadly expand the asset offering of the company.
The immediate launch of the company’s new product is spread across multiple asset classes with CFDs being enabled for stocks, commodities, currencies and indices. The offering is aiming to diversify the client portfolio of 24option and is likely to serve as a new tool to acquire and retain clients.
Commenting to FortuneZ, the General Manager of Rodeler Ltd stated: “As a forefront of the online trading industry, we are always actively responding to market changes and to our clients’ needs. We intend to increase our presence as an International Investment Firm and Trading House by increasing our product offering to include CFDs and FX.
We shall be providing traders an all-in-one multi-product trading platform that offers a secure and comfortable access to CFDs, forex and binary options,” he elaborated.
Following the trend
Rodeler Ltd has pledged substantial resources to develop the platform and is already offering CFDs and FX through its other major brand, 24FX. The new trading platform will be a hybrid marketplace where clients will have access to binary options, FX and CFDs at the same time.
The 24option brand provides services mainly in Europe and is licensed by the Cyrus Securities and Exchange Commission (CySEC) as a Cyprus Investment Firm (CIF).
The company is following a broad industry trend for the binary options brokerage industry. The diversification of an offering is the key to retaining existing and attracting new clients. The new regulatory framework under which the firms have been mandated to operate is putting technological development for the binary options industry at the forefront.
Diversifying a product offering and using a fully automated retention and acquisition system has been mandated by CySEC as the most appropriate way to operate in the retail market. It seems that the changes for the binary options industry are rolling out faster than expected.